Message from the President & CEO
TAKUMI TERAKAWA
PRESIDENT DIRECTOR
Implementation of the Strategy for Sustainable Growth in 2023
Sustainable growth is the cornerstone of our actions at PT Unicharm Indonesia Tbk. In 2023, we aimed for growth that was not only profitable for the Company, but also for society and the environment. Through the implementation of a robust and sustainable strategy, we managed to achieve significant steps in our journey towards sustainability.
First of all, we emphasized the importance of sustainable innovation in our products. By introducing environmentally friendly and high-quality products, we not only increase customer satisfaction, but also contribute to the reduction of our environmental footprint.
Moreover, in carrying out our Mission to realize a healthier, independent, comfortable and happy Indonesian symbiotic society through quality absorption products, we also recognize the importance of human capital education. In accordance with our Vision to be the No.1 company that is always loved by all women in Indonesia, we implemented G30 and Young Executive Activities as part of our commitment to the development of individuals who are the backbone of our company in the future.
We believe that to achieve our vision and mission, it is important to have strong values. As such, we are committed to creating the first and No.1 quality products and services in Indonesia through the implementation of OODA Loop and BOP Ship.
In 2023, we also faced various challenges, but with our strong determination and commitment to sustainability principles, we were able to overcome them successfully. I would personally like to thank the entire Unicharm Indonesia team and our Shareholders and Stakeholders for your hard work and support in realizing our mission and vision.
Aims to realize the SDGs goals by campaigning for the company’s slogan, namely “Ethical Living for SDGs”.
In 2021, we introduced a brand-new lifestyle concept named “Ethical Living for SDGs” and began to work on initiatives to make customers and the workplace environment more comfortable. Ethical Living for SDGs wants to penetrate all Indonesian customers and develop into an advanced, ethical business in order to build a society where everyone may live comfortably. To achieve the SDGs’ objectives in 2023, we will put the following initiatives into practice.
Activities to Realize a Prosperous Environment
- As the amount of waste is increasing due to economic growth, we have been working with the Japan Foundation, Japan-ASEAN Cooperation, and Junior Chamber International to promote the importance of segregation and recycling waste. With our original character Pokojang as our Ambassador, with the theme of “Waste Segregation”, we used videos and materials that we had created ourselves targeting high school students and the general public. This activity was conducted at a State High School in Jakarta Special Capital Region in February 2023, a Boarding School in Jombang - East Java in June 2023 and at the 50th Year of ASEAN-Japan Friendship and Cooperation in September 2023.
- In order to reduce the environmental impact caused by the use of petroleum-derived plastics material which has become a global problem, and coinciding with World Environment Day in 2023, we launched sanitary napkins using materials containing “Bio Materials.” CHARM Daun Sirih+Herbal Bio Material” which is more than 80% bio material made from sugarcane, limestone, botanical oil and natural pine resin was launched as a limited-edition product. Through the launch of this product, we hope to reduce the use of petroleum-derived plastics material and invite Indonesian consumers to contribute to the environmental burden.
- As the impact of climate change is becoming more serious over the years, to reduce CO2 emission and achieve 100% Renewable Energy Electricity, we have installed and operated solar power plants in Factory 1, Factory 3 & our subsidiary Unicharm Non-Woven Indonesia.
- As a sustainable effort, PT Unicharm Indonesia Tbk participated in Planting 1150 Trees “Green Campaign” in Kondang Jaya Village organized by Karawang International Industrial City as our effort to create a sustainable environment.
Providing the right knowledge to consumers
- With the slogan “LET’S CHECK AFTER MENSTRUATION”, our sanitary napkin product brand “Charm”, in collaboration with YKPI (Indonesian Breast Cancer Foundation), we have conducted Let’s Be Aware After Menstruation Fun Walk in October while commemorating Breast Cancer Awareness Month. This was the first time in Indonesia that Manufacturers, Community Organizations and Government Agencies collaborated on the theme of Early Detection of Breast Cancer. “Charm” also donated to YKPI as an educational activity for SADARI (Let’s Check After Menstruation) and contributed in realizing “zero detection of late-stage breast cancer” promoted by the Ministry of Health of the Republic of Indonesia.
- In July 2023, we conducted HIV/AIDS prevention counseling with the aim of creating a healthy work environment. This activity has been conducted since 2019 on an ongoing basis at our Factory in Mojokerto - East Java.
Social Contribution Through Company Activities
- In January 2023, PT Unicharm Indonesia Tbk carried out blood donation activities at our Factory 3 in Ngoro - East Java in collaboration with the Indonesian Red Cross of Mojokerto Regency. This activity is expected to realize social contribution and realize SDGs No.3 “Life & Prosperity for All People”.
- Coinciding with the 15th anniversary, PT Uni-Charm Indonesia Tbk’s adult diaper brand, Lifree, held a press conference with the Clinical Research Supporting Unit - Faculty of Medicine, University of Indonesia (CRSU-FKUI), the Ministry of Health of the Republic of Indonesia (Kemenkes), and the Indonesian National Nurses Association (PPNI) in May 2023, to announce that based on the results of preliminary research conducted with CRSU-FKUI, Lifree Excretion Care (Excretion Care in terms of urination and defecation) is proven to help improve skin conditions to avoid the risk of decubitus wounds among the elderly. As the No.1 brand that is the market leader in the adult diaper category in Indonesia, Lifree is determined to contribute to the zero incidence of decubitus wounds through products that are safe, quality, and in accordance with consumer needs.
- We launched dog diapers ‘Manner Wear’ at the end of 2023. We support the idea of “together everywhere” between owners and their dogs by expanding the scope of pet owners’ activities through Manner Wear to realize a coexistence between pets and humans.
We believe that by continuing to prioritize sustainable growth and continuing to carry out activities that contribute to the SDGs, we can achieve our goal of becoming a socially and environmentally responsible company.